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Beauty expert Vivian Ashworth launched her new beauty concept space in style, with a Great Gatsby themed bash celebrating all things glamourous in her new Prahran boutique. Specialising in ethical luxury beauty products, Ashworth proves that having products with a conscience doesn’t mean you have to sacrifice quality.

Hetty Kate greeted guests with a dazzling jazz performance fitting of the 1920’s era. There were sparkles galore as people packed into the beautiful decorated salon in their best Gatsby inspired costumes which attracted plenty of stares from passersby. Waitresses were dressed in heavily beaded creations by well known Melbourne designer Gwendolynne.

Milliner extraordinaire Richard Nylon opened proceedings by introducing his longtime friend Vivian Ashworth. Ashworth, dressed in a gorgeous red flapper dress, spoke about the concept and ideas behind her latest venture. Speaking about what inspired her, Ashworth said “My intention is to take my years of industry expertise and make everyday girls feel like a film star. I love Old Hollywood glamour and the soft femininity. But the old products and formulations are an inspiration too. There weren’t the chemical or synthetic additives and that’s something modern-day glamours want now too.”

Brands stocked include BEAUTY IS LIFE (Ashworth is the exclusive Australian stockist), Synthesis Organics, Alterna Haircare Bamboo, Cloud Nine Hair Styling Tools and Curtis Collection Make-up. Deciding which products to sell was an important decision for Ashworth. Speaking about her selection, Ashworth said “We have gathered a collection of ranges that are truly excellent quality whilst also committed to the values that the consumer is seeking out. All the ranges are cruelty-free and not tested on animals. We have been very selective in stocking the boutique and online store. We have used our product knowledge to help the consumer avoid parabens, sulphates and numerous other unhealthy and unnecessary chemicals in their face and hair products. We want our clients to feel truly glamourous and confident knowing they are using the best.”

If you are looking to treat yourself or want to spend a fun day out with your girlfriends, make sure you stop by and visit Vivian’s unique salon.

Address: 109 Greville Street, Prahran

Hours: Tues – Fri 12pm – 6pm
Sat 10am – 6pm

Salon by appointment only.

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About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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