Sexy and provocative, Brit Rhythm is inspired by the exhilaration and adrenaline of live music and the electricity of the crowd. – Christopher Bailey, Burberry Chief Creative Officer
Following the success of their Burberry Brit Rhythm fragrance for men last year, Burberry have just launched their new perfume, Burberry Brit Rhythm for women. The campaign is fronted by Brit IT-girl Suki Waterhouse, model, muse and current girlfriend of actor Bradley Cooper. Burberry continue their tradition of using emerging British talent in their campaigns with Waterhouse joining singer George Barnett of art rock outfit The New Puritans as the faces of the female and male fragrance.
The top notes that hit you first are a combination of neroli, pink pepper and fresh English lavender from Kent, staying true to the brand’s British heritage. As the top notes begin to fade, the playful heart notes come to the fore. Orris, orange blossom, petalia and blackberry leaf combine to give a sensual feel to the perfume, with a touch of spice creating an interesting juxtaposition to the dynamic, floral elements.
The base notes mixes vetiver, musk and vibrant wood which leaves a powdery, floral scent on the skin long after the first spritz. The scent is long-lasting and evolves as a woman wears it, creating a multi-dimensional fragrance which captures the essence of the effortlessly cool nature of the brand with a rock and roll edge.
Like the men’s fragrance, Brit Rhythm is inspired by music and acoustic performance. Chief Creative Office of Burberry Christopher Bailey said “Rhythm for Women has the aim to capture emotion, excitement and attitude that live music provides. That is truly a kind of adrenaline that you get from the music.”
Going forward, Burberry’s fragrances, makeup and beauty collection have all been designed to compliment and be worn with each Burberry collection, so now you can get the total Burberry look every season.
Burberry Brit Rhythm is available to purchase from Myer, David Jones, Burberry Boutiques and independent stores from 9 February 2014.