On Saturday 20th October, Stella Artois brought ‘Joie de Biere’ to the trackside for the Caulfield Cup, its first as the major sponsor of the event. Stella Artois hosted customers, media and VIPs in a contemporary, European hospitality suite within the Heath Enclosure.
Stella Artois welcomed local and international talent, including UnREAL actor Adam Demos, international models and style icons Jordan & Zac Stenmark, Australia’s French trained chef Guillaume Brahimi and the 2018 Stella Artois Caulfield Cup Carnival Ambassador Lindy Rama-Ellis.
In between races, guests discovered how to pour the perfect chalice of Stella Artois with the brand’s iconic 4-step Pouring Ritual featured at the bar. The 4-step pour, which is a succinct adaptation of the 9-step Pouring Ritual, took guests through the purification of the glass, the sacrifice of the first drops, the traditional skimming of the head and the bestowal.
See our gallery below highlighting the guests of the day