So Frenchy So Chic presented by Renault kicks off this weekend starting off in Melbourne on Sunday 10 January 2016 and then travelling to Sydney the following week on Saturday 16 January 2016. Bringing one of the best French festivals outside of France to Australia, the festival features the very best of French music, food and wine in a glorious outdoor setting. In its fifth year, So Frenchy So Chic celebrates the ‘joie de vivre’ in one stunning day and this year, premium beauty brand, Kérastase is the events Beauty partner.
So being one of the best hair brands in the world, Kérastase is bringing a new emphasis on the ‘chic’ with attendees in Melbourne and Sydney able to get their hair festival-ready onside at the Kérastase Braid Bar. Braids are the quintessential festival hairstyle and guests who visit the Kerastase Braid Bar will be treated to a complimentary hair consultation with a braid style, from the Kérastase Book of Braids, woven into their hair by a skilled Kérastase Stylist.
It’s not secret braids are having a big moment right now. Kérastase’s Braid Bar will take braiding to the next level, transforming hair into the most in-demand accessory at So Frenchy So Chic. Visitors can choose from four Kérastase braid styles.
The Beach Wave Braid
Chic Braid and Bun
Classic Undone Side Fishtail
Laid Back Two in One braid
Guests will also be able to try all the latest products from Kérastase’s Couture Styling collection. Located the So French So Chic main lawn, Kérastase Braid Bar guests will have a stunning view of all the festival action as their hair is braided and for the picture perfect finishing touch can pop next door to the flower garland staff to adorn their braid.
So Frenchy So Chic is on in Melbourne Sunday 10 January 2016 from 12pm until 6pm, and in Sydney on Saturday 16 January 2016 from 1pm until 8pm.