Model Co launched its natural skincare collection with face of the brand, Rosie Huntington-Whiteley joining founder and CEO , Shelley Barrett to celebrate the affordable and high quality range of cruelty free skincare.
The collection of 12 key skincare products including cleansers, moisturisers, facial oils, an exfoliator, a toner, facial wipes and the hero product, Instant Miracle Booster will deliver a point of difference through product innovation. ModelCo natural skincare uses antioxidant rich Pomegranate and Acai Fruit Extract across all products – ingredients that are known to rejuvenate, calm and protect the skin. Essential oils Damask Rose, Rose Geranium, Lavender and Lemon Myrtle also feature heavily in the range, providing anti-inflammatory and anti-ageing benefits, essential for healthy, radiant skin. ModelCo natural skincare is free from chemicals, synthetic ingredients, parabens, sulfates, silicones, PEGs and synthetic colours.
“I believe that by investing in the best quality natural ingredients the products will deliver outstanding results and will drive cut through over the more traditional brands” Barrett explained.
Many natural ingredients have the ability to penetrate deep within the skin. As a result not only is the top layer of the skin improved but repair occurs at the cellular level. Natural skincare products are rich in antioxidants along with vitamins and minerals, resulting in diminished fine lines and wrinkles, firmer texture and better elasticity. Another key component of natural skincare products are anti-inflammatory ingredients which produce a soothing effect to irritation and inflammation including those with acne.
ModelCo ambassador, Rosie Huntington-Whiteley added star power with her presence at the natural skincare launch saying “It’s an honour to be the face of such an iconic Australian beauty brand. ModelCo’s innovative, dual purpose, glamour-on- the-go cosmetic and self-tanning products really resonate with my lifestyle. As a model and actress my skin also needs the utmost care so I am thrilled to be launching ModelCo’s incredibly effective natural skincare range in Sydney, Australia.”
The new range will be available at www.modelcocosmetics.com
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