With ambassadors like Rihanna and Kylie Jenner, Puma have solidified themselves as the uniform of the cool girl, with the latest incarnation of the brand turning out sell out cult items. As such, the Puma runway at MSFW was a celebration of athleisure at its finest.
With a squad of models (and a trio of dancers), the almost all black and white collection took to the elevated runway to a dancehall-tinged soundtrack. With classic pieces reinvented with graphic treatments, or emblazoned with luxe gold foiling, the collection of the crop/legging combo Kylie Jenner favours, and looser pieces made for layering. Statement duffle bags and flat caps were key accessories
As always, the activewear runway remains the most fun of MSFW, and gave the audience plenty of reasons to head back to the gym!
Images courtesy of Lucas Dawson