“Anything worth doing is worth overdoing.”

Mick Jagger’s pout and skintight escapades epitomized the unapologetic decadence of the 80s. “It’s amazing that we’re still doing this.” Jagger refers to The Rolling Stones’ “50 and Counting” concert, which commemorates half a century of the band’s legendary rhythm and blue-flavored rock.

In order to accommodate his (in)famous hip-swivelling antics, Jagger is and will be wearing custom J Brand jeans for the entirety of the tour.

J Brand is the brainchild of denim manufacturer, Jeff Rudes and former stylist, Susie Crippin. Between their combined wealth of denimology, the label has amassed a strong celebrity following. Rihanna was Unapologetic in her custom J Brand shorts whilst Madonna proved to be the original Material Girl, kick starting her MDNA tour with J Brand as the tour’s official denim ambassador and a staggering 700 pairs of shoes.

Given Jagger’s penchant for bespoke tailoring, J Brand worked closely with the rocker’s long-term paramour and reputed fashion designer, L’Wren Scott. She understands what Jagger wants – “a skinny silhouette because I am skinny… on top of that, clothes that have movement.”

The end result is black, slim-fit jeans that ooze rock and roll sensibility. Scott describes them having “a lot of stretch and incredibly light-weight.” Jagger will pair them with slim fitted t-shirts from Rick Owens when he takes the stage.

So far, the critics have been impressed. Joel Ryan of CNS News notes that The Stones were “led by the seemingly ageless Mick Jagger, whose strutting style has not been dimmed.”

Moves like Jagger indeed.

Images courtesy of GQ and Getty

About The Author

Jade has a business degree from King's College London and a wardrobe scattered over Kuala Lumpur, London and Melbourne. Her current life goal is to live in one country for more than four months so she can finally 'have my entire wardrobe in one place'. Jade describes herself as a professional nomad with a penchant for asymmetrical hems, the 80s and post-modern literature.

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