There couldn’t be a more perfect backdrop that the cooler than cool suburbs of America for Shona Joy’s SS15 campaign. Shot by and featuring the talented blogger, photographer and stylist Margaret Zhang of Shine by Three, Shona Joy’s Raw Instinct collection is inspired by the 90’s supermodel scene. The streets of LA, Malibu, West Hollywood and Muscle Beach, Venice give just the right amount of attitude for the range.
Punctuated with pops of canary yellow and tangerine, the collection offers a great range of silhouettes, perfect for the upcoming summer months. Classic striped patterns take inspiration from relaxed pyjama vibes. These have been re-worked into modern shapes including full midi skirts and on-trend culottes. Body-con tailoring is given a new lease on life with intricate sheer panelling and overlay details, presented in a variety of shapes and hemlines.
Hemlines vary from mini to midi so there is something for every style. There are also some great options for those looking for the perfect races outfit,with the Hutton Strip Dress, the Divided Bustier Cocktail Dress and the Brave & Brazen Cross Over Draped Midi Dress all great options to ensure you stand out trackside. Shona Joy work with all their own exclusive lace and prints, so you won’t see any other designer feature their unique fabrications.
You can shop the latest Shona Joy collection online and at selected Shona Joy stockists now.