L’Oréal Professionnel now has the solution for the varying damage we do to our hair through heat styling, colouring and exposure to the external environment with new PRO|FIBER by L’Oréal Professionnel; initiated in salons with an at home program designed to improve hair quality and health with continued use. True hair repair is now no longer temporary.

After 15 years of research and 15 patents**; L’Oréal Professionnel unveils the first repairing treatments to rectify, restore and reconstruct weak and damaged hair. PRO|FIBER is the brands most technologically advanced hair care program to date. Powered by APTYL 100, L’Oréal Professionnel’s most sophisticated formula to date; PRO|FIBER begins with an in salon service using a concentrated dose of APTYL 100. The health and quality of damaged hair is restored and then maintained with a prescribed at home care range (12 products, 3 different formulas) and an intensive at home treatment program. When combined, the in salon service and at home care boost the repairing properties of APTYL 100 to optimal levels with each shampoo, up to 4 shampoos. PRO|FIBER is the creation of an incredible undertaking by L’Oréal Advanced Research: to create hair care with longer lasting effects to meet one of the biggest demands for women.

PRO|FIBER was developed thanks to L’Oréal Advanced Research’s unique understanding of damaged hair, exceptional formulas developed by L’Oréal Laboratories and the essential expertise of L’Oréal Professionnel hairdressers.

L'OREAL PROFESSIONNEL Pro Fiber family lr

Thanks to a thorough understanding of this new hair damage mapping – three different stages of damaged hair were identified, L’Oréal Professionnel has especially designed 3 specific PRO|FIBER ranges adapted for each hair damage stage: RECTIFY, RESTORE, RECONSTRUCT. These ranges offer a targeted response to each of the damaged hair stages, for matchless results.

PRO|FIBER has been formulated with L’Oréal’s exclusive combination of unique active ingredients, which lastingly penetrates the hair fibre and locks in hair-repairing actives for unparalleled and visibly lasting results. The fibre is like new from root to tip, as if it had never been damaged.

PRO|FIBER is a new generation of long-lasting hair care, available exclusively in L’Oréal Professionnel salons in Australia.

For stockists and more information on the range visit www.lorealprofessionnel.com.au

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: [email protected] Twitter: @kath_couturing Instagram: @kath_ng

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