Iconic New York skincare brand, Kiehl’s, has partnered with Bush Heritage to create a unique artistic collaboration with some of Australia’s most loved creatives to really shine a light on this country’s magnificent landscapes and irreplaceable native species.
As part of the brand’s Future Made Better sustainability commitment, 2022 is the second year Kiehl’s has partnered with Bush Heritage, to support the development and implementation of healthy country strategies and programs to manage and enhance millions of hectares of ecologically important land across Australia. The partnership is being taken to new heights with exclusive designs from four distinguished local artists being featured on the Kiehl’s cult Ultra Facial Cream to raise awareness. One of the brand’s most recognisable and most sought after products, Kiehl’s Ultra Facial Cream is now formulated with renewable Glacial Glycoprotein, a lab formulated ingredient requiring no additional extraction from sea glaciers and packaged in 30 percent post-consumer recycled packaging.
The theme for this initiative is Your Connection to Nature, with these artists expressing their personal connection to nature through the use of Bush Heritage’s signature colour palette inspired by the fauna and flora found on their reserves. Kiehl’s Australia has pledged to donate $20,000 to raise awareness for Bush Heritage and support the protection, restoration and regeneration of 30 million hectares of land.
Kiehl’s x Bush Heritage Limited Edition Ultra Facial Creams (125ml) is available now in boutiques, online at kiehls.com.au as well as selected Myer and David Jones stores, RRP $88.