American model and actress, Kate Upton, has been announced as the new face of Bobbi Brown Cosmetics, taking over as the brand’s second celebrity face following their first-ever celebrity spokesperson, actress Katie Holmes.
Bobbi Brown said that she was drawn to the Sports Illustrated model because “only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules… she loves life and that is Pretty Powerful.”
Maureen Case, President of Bobbi Brown Cosmetics added “Kate is appealing because she is a real woman who is confident in her own skin. She has a personality that people can connect with, and one that Bobbi connected with personally,”
“The Bobbi Brown brand celebrates ‘be who you are beauty’ in whatever form that takes, and we believe Kate is another iteration of what this brand is about… fresh, modern, classic and cool.”
Equally, Upton was excited to be announced as the new spokesperson of Bobbi Brown cosmetics, saying “I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global brand from an idea that women can be beautiful being exactly who they are and I love that”.
The first iteration of the partnership will appear in July 2014 as campaign images at Bobbi Brown Cosmetics counters worldwide, and with supporting editorial features.
Makeup artist Bobbi Brown revolutionised the beauty industry in 1991 with the launch of 10 brown-based lipsticks and a simple philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” In 1995, Bobbi Brown Cosmetics was acquired by the Esteé Lauder Companies; however, Bobbi retains an active role in the company as Chief Creative Officer. More than 20 years later, Bobbi Brown Cosmetics is the number one makeup artist brand founded by a woman. The brand is available in over 60 countries and offers a full range of color cosmetics, skincare, fragrance and accessories.
For more information on Bobbi Brown’s range of skincare and cosmetics visit www.bobbibrown.com.au.