Take one of the hottest young British designers, famous for his tongue-in-cheek designs, and add an on-the-rise model with rainbow coloured hair and the scene is seamlessly set for a collaboration perfect for a bright summer.
After two previous sell-out collaborations with MRP, Henry Holland is back with a limited- edition womenswear collection available for the first time to Australian consumers. Inspired by summer’s active trend, this collection features a full range of athletic silhouette, with fresh prints mix with clashing colours and a heavy dose of Henry’s trademark humour.
Fronting the campaign is the fashion industry’s model of the moment, Chloe Norgaard. With her one-of-a-kind style, effervescent energy and multi-hued locks that she dyes herself, Chloe was the obvious choice for Henry’s eye-popping collection!
What makes this collab even cooler is its reach beyond fashion, making a real difference in the lives of young South Africans. For every piece sold, a percentage of the proceeds will be donated to the MRP Foundation programmes. Over the past two years, Henry Holland has raised over one million rand (AUD $100,000) for the MRP Foundation through his collaborations with MRP. Building on the success of this, MRP are thrilled to welcome Henry as the first international ambassador for the MRP Foundation.
On reuniting with MRP, Henry shared his enthusiasm, “For my third collection for MRP and the MRP Foundation, I wanted to create something exciting and relevant to the modern woman’s life. This year’s collection is focused on activewear – bright, bold and energising prints for the street or treadmill. I feel incredibly honoured to have been asked to be an ambassador for the MRP Foundation. Seeing the work that they do and experiencing first- hand the positive changes the Foundation is bringing to children’s lives has stayed with me since my first visit three years ago and I hope to be able to further initiate change.”
Henry Holland’s exclusive range for MRP will be available online at mrp.com from 24 November 2014. For more information on the MRP Foundation and its programmes, go to mrpfoundation.org