Ginger & Smart are one of the most anticipated shows during MBFWA and we were lucky enough to catch up with designers Genevieve and Alexandra Smart to find out about what we can expect from their latest collection and about their favourite memories from fashion week over the years.
Our spring Summer Collection is called LATITUDE. This collection was driven by an awakening to the fierce and fragile beauty that surrounds us.
We love that the Ginger & Smart has a real attention to detail such as your trademark rose gold zippers designed in a custom colour for your brand. Why are these little details important to you and what other trademarks do you want your customers to be aware of?
The rose gold is a trademark feature of our brand from the custom zips to our accessories and store fittings and adds a defining polish to what we do. We also develop all our own colours and fabrics exclusively including custom laces, prints and jaquards. It’s an important part of the design process and ensures that what we do is unique to Ginger&Smart.
How has the Ginger & Smart label evolved since 2002?
When we founded our brand in 2002 we had a collection of accessories and spa products. We launched our fashion line in 2005 and have since opened our own retail stores and are stocked widely at David Jones and in other multi brand stores. Our diffusion line Akin by Ginger & Smart was born in 2013 along with an extensive collection of luxury leather bags and shoes. We continue to evolve and refine each season to stay relevant and interesting.
What’s the most stressful thing about planning a runway show?
The most stressful part of a show is when the plan doesn’t quite go to plan.
Why is it important to you to present your collection at MBFWA?
Creating a runway show for MBFWA requires us to focus on our brand aesthetic and it propels us forward. Staying fresh and relevant is of utmost importance.
MBFWA is celebrating its 20th anniversary this year. What’s been your best memory from MBFWA?
Our first MBFWA show in 2007 was a standout for us. People still comment and remember this show.
What other designers are you looking forward to seeing during the week?
We never seem to have time to see other shows but are always proud of the calibre of Australian designers showing at MBFWA.
How do you celebrate after a big runway show?
This year we are planning a celebratory dinner at The Centennial.