Garnier, one of the world’s leading Beauty brands, has been certified cruelty free by the Cruelty Free International Leaping Bunny programme, the leading organisation working to end animal testing and the global cruelty free gold standard. This means all Garnier products, globally, are now certified cruelty free. This giant step for Garnier and also for the beauty world represents almost two years of work across its supply chain to meet the standards set by Cruelty International for a certification as cruelty free.
Leaping Bunny requires brands to forensically investigate their entire supply chain, including all raw material and individual ingredients, for any cases of animal testing. Approval must be given to all of a brand’s finished products – individual products or items cannot be approved in isolation. For Garnier this was a case of securing a declaration from more than 500 suppliers, who source more than 3,000 different ingredients, from across the world. For many months Garnier and Cruelty Free International have worked together to secure this evidence and ensure every product within Garnier’s global portfolio can officially display the Cruelty Free International Leaping Bunny logo – the universally recognised cruelty free mark. This stringent process ensures that consumers can buy Garnier products with complete confidence, knowing that they meet Leaping Bunny’s strict criteria.
We caught up with Courtney Barlow, the Brand Engagement Manager from Garnier Australia to find out a bit more about this huge news and what it means for her as a Garnier member and for the Brand.
We are so excited to hear the news that Garnier is now certified cruelty free across all its products. This means that its suppliers of ingredients and partners across its supply chain are all cruelty free. How long has this been in the making and what did it involve?
It’s been a long time coming! We have spent over 18 months to get the certification which has been a huge task. It involved working with all our suppliers and also securing evidence from each of our global suppliers. With over 3000 ingredients and sourced from all over the world it has been a herculean task.
This means all our Garnier products, from skincare, hair care and colour are all certified Cruelty Free.
How will Garnier maintain this certification and remain accountable?
This certification isn’t just a set and forget. We are committed to keeping ourselves and suppliers accountable, with new products subject to a similar process to meet certification. Cruelty Free International also undertake audits and check ins to ensure we’re meeting our cruelty free commitment.
What are you most proud of with this milestone?
As a global brand Garnier is dedicated to being a trusted ethical and sustainable brand, we want to be transparent and strive to meet the high standards our customers demand. In meeting the gold standard of cruelty free as set out by the Leaping Bunny programme, we are adhering to our commitment to our customers which I’m very proud of. Also, as one of the biggest brands in the L’Oreal group, our learning and experience can be shared with the other brands in group.
How do you see this step forward for the brand?
This initiative is another step in our journey to meet commitments Garnier has set for itself by 2025. It further cements our dedication to becoming a more sustainable and ethical brand as well as helping our customers to also be more sustainable and ethical in their beauty choices.
Garnier is really making strides in its commitment to help the world and the environment with the launch of its Green Beauty initiative in 2020 and now being cruelty free. Can you share with us what the commitments are that Garnier has set for 2025?
- Zero virgin plastic, saving 37,000 tonnes of virgin plastic annually
- Carbon neutral industrial sites, with 38,596 tonnes eq. CO2 emissions already saved through the increased use of renewable energy.
- 100% plastic packaging recyclable, reusable or compostable by 2025
We’re making good headway in the journey to meet these targets and there are many more initiatives we have on the way to help us get there. We have been looking at improved and more sustainable packaging as well as new formulations that help us meet our Green Beauty commitment.
Do you have any other tips to help us become more eco friendly and sustainable in our use and choice of beauty?
1. Review your beauty bag and take the time to research the brands you’re using. Do they have a sustainability goal or commitment to becoming more sustainable?
2. Buying in bulk of products that you use everyday. Instead of buying a 400ml bottle why not consider 700ml bottle instead. Overall that will reduce the amount of plastic!
3. Consider switching to reusable cotton pads. Our newly launched Micellar Cleansing Water Reusable Eco Pads are washable up to 1000 times which will help save disposable cotton pads from landfill.
For more information on Garnier, it’s Cruelty Free certification and 2025 commitments visit www.garnier.com.au