At a time when the most sought after pieces of fashion are the most expensive, and the notion of designer anything has the potential to catapult the most amateur of fashionistas into style icons, it’s refreshing to witness the onslaught of affordable, on trend labels.
Enter in, FINDERS KEEPERS. If you haven’t yet been captured by the duo behind the magic, or if you’re yet to dress yourself in one of their famed and stylish pieces, consider yourself not yet on a hurling bandwagon eminent for its class, flair and relative affordability. But fear not, their most recent Paradise Found campaign has opened so many windows for you to jump through to catch a glimpse, or maybe more, of their newest collection.
Kate and Amy, the brains and talent behind an abundance of patterned dress, textured bralettes and super structured pants have grown a label that has achieved one of the great feats in fashion: reaching young women far and wide. This aspect of their designs is central to their success so far, as they have endeavored to use “different silhouettes and cuts means all girls can enjoy our designs”.
So how have they managed the impossible? To the girls, they credit affordability as their biggest advantage over competitors, wholeheartedly believing their “monthly collections allow us to keep our loyal customers up-to-date with international trends at a reasonable price”.
But for those of us out there passionately invested in fashion, and who find themselves experiencing some form of embarrassing satisfaction at the purchase of a well-designed piece of fabric, there’s much more to a label’s success than its affordability and up to date collections.
Structure, pattern, texture all come to mind. With “the tropical theme… at the forefront of [their] minds”, FINDERS KEEPERS’ island print carried throughout their most recent campaign is cutting edge and the highlight of a standout collection that “fell into place”. For the girls though, the choice on print was simple, justifiably arguing that “you can’t go wrong with a pineapple print!”
But it’s no doubt the label has had such success when the designs are inspired by their own personal style, with the girls eagerly labelling themselves as the “classic FINDERS KEEPERS customers”. The designs for the latest collection are fashion forward, elegant and chic as ever, with all of them immediately covetable, even to the girls, who highlight their favourite piece as the ‘Jump then Fall’ bustier in the island print.
And in citing their ultimate style muse as the illustrious Christine Centenera who is, according to the duo, “Simultaneously edgy and feminine” and “can never put a foot (or heel) wrong”, we know these girls are looking for inspiration in all the right places. It’s undoubtedly these inspirations that allow the duo to “stay relevant to the FINDERS KEEPERS girl who likes to take a risk with her fashion choices”.
So keep that bandwagon in mind. This Paradise Found collection will have you lacking dignity when chasing its wheels, lusting after fantastically structured garments and a very cool combination of print, texture and colour. The pieces from the Paradise Found collection are available for purchase at www.fashionbunker.com.
Images courtesy of FINDERS KEEPERS.