Gucci is a brand, well known for its association with horse riding. With horsebit detailing featuring on many of its classic designs, it only seems appropriate that the brand once again features Monaco royal Charlottle Casiraghi as the face of the labels ‘Forever Now’ Campaign.
Casiraghi, a champion equestrian, is also the granddaughter of style icon and Princess of Monaco, Grace Kelly. Casiraghi channels her famous grandmother in this classic campaign, donning a crisp, white shirt and rolled jeans, combined with Gucci horse-bit adorned loafers. The horsebit was first seen on Gucci designs in the fifties, having its debut on the saddle-stitched handbags.
Shot by the legendary Inez Van Lamsweerde and Vinoodh Matadin, these images are the second in a series of shots to be released over the next two years.