Carrera and Jimmy Choo have announced the launch of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses for Men, following the success of the Carrera by Jimmy Choo Women’s capsule collection of sunglasses launched last year. This marks Jimmy Choo’s first foray into the Men’s eyewear category expanding their existing offering of Men’s shoes, bags and small leather goods.
The collection will blend the eyewear expertise and passionate attitude of Carrera with the innate confidence, effortless attitude and overtly masculine style expressed by the Jimmy Choo man in a range of unique and eye catching styles featuring signatures of the Jimmy Choo Men’s collection.
Carrera’s latest best-seller, the Carrera 6000, with its distinctive shaped temples, will be presented in three finishes, combining high performance in a fashion forward aesthetic. The extraordinary work in Optyl material allows the use of silks which are injected into the sunglasses, featuring contrasting colors, camouflage prints with hidden burlesque silhouettes, sophisticated details and a rebellious sense of humor.
The Carrera by Jimmy Choo sunglasses capsule collection will also be featured in the new Jimmy Choo Autumn Winter 2014 Men’s Campaign starring British Actor Kit Harington.
The Carrera by Jimmy Choo men’s collection will be available from September 1st at Jimmy Choo boutiques worldwide and exclusively online at MrPorter.com.
From October the collection will be available at selected retail outlets worldwide.