Emporium Melbourne is quickly becoming the ultimate destination for shopping in the CBD, so it only feels right that iconic brand, Calvin Klein have opened their largest Calvin Klein Underwear store within the centre. Last week, we were treated to a tour of the new store – complete with models in lieu of mannequins, delicious hors d’oeuvres, music from Dem Foxes, and cocktails, and all in the iconic CK style.
The store itself is built around the aesthetic of the brand, clean lines and their signature black and white iconography grace the walls. Another highlight is the broad range on offer – for the ladies, there’s everything you need from everyday wear to very sexy lingerie, and for the gentlemen, there’s cuts, colours, and fabrics for every personality. The stock itself is artfully presented along the walls, giving you a feel of careful curation.