Emporium Melbourne is quickly becoming the ultimate destination for shopping in the CBD, so it only feels right that iconic brand, Calvin Klein have opened their largest Calvin Klein Underwear store within the centre. Last week, we were treated to a tour of the new store – complete with models in lieu of mannequins, delicious hors d’oeuvres, music from Dem Foxes, and cocktails, and all in the iconic CK style.

The store itself is built around the aesthetic of the brand, clean lines and their signature black and white iconography grace the walls. Another highlight is the broad range on offer – for the ladies, there’s everything you need from everyday wear to very sexy lingerie, and for the gentlemen, there’s cuts, colours, and fabrics for every personality. The stock itself is artfully presented along the walls, giving you a feel of careful curation.

If you are already converted to the CK crowd, or want to get a little more luxe in your sleepwear, you’ll find Calvin Klein Underwear on Level 1 of the Emporium Melbourne.

About The Author

Paige Richards

Paige's nitpicking of misspelt menu items led her to find her love of editing. Living in her adopted city of Melbourne, she is ever in pursuit of the perfect coffee, and the perfect little black everything. And like the wise Carrie Bradshaw once said, she keeps her money where she can see it - hanging in her closet.

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