Melbourne has a new lifestyle destination, the Superglue store at Emporium, where you’ll find the latest on-trend fashions for both men and women.


The new Superglue flagship store is a state of the art retail experience combined with five star servoces. Featuring two levels, the store is a huge expanse where you will find some of Australia’s hottest brands as well as exclusive brands such as Miss Selfridges. The new store boasts a coffee shop, free wifi and phone charging stations, as well as some unique features such as a record bar, two music listening posts, and its own inbuilt tailored atelier offering a custom jean tailoring service. The store also features several lounge areas for patrons to sit and contemplate which outfits to purchase or relax, and also a retro electronic game area.


The store represents the new direction of the Superglue, creating a lifestyle destination for customers. Lauren Meiklejohn, Head of Marketing at Superglue said that the new store demonstrated the new strategic direction of the brand, as well as featuring the new branding, new boutique brands in both the mens and women’s range, and a range of unique extras, a visit to the Superglue is a “lifestyle” experience. She added that Superglue at Emporium creates a “multi shopping experience catering to different styles and an aspirational shopping destination… we want people to love the vibe and experience”.


Superglue features a well curated range of apparel, footwear and accessories collections for men and women, including G-Star, Deus,Penfields, Rains, Carhartt, Daniel Wellington, Converse, Nike, Adidas, Ray-Ban and Le-Specs,Cameo, Finders Keepers, Minkpink, Nude Lucy, Glamorous and All about Eve. High sought brands to recently join the Superglue stable include Denham, C&M by Camilla and Marc, Keepsake and Croft Footwear, and are found in store at Emporium.

Aside from the fashion, Superglue is also a place to find art. It commissions local artists Shannon Crees, Komplex Graphix, Jimmy Fardouly, Andrew Bourke and Anya Brock to create unique works of art and oversized murals inside the store.  Make sure you check out the amazing range of different pieces of art, that can be yours too if you want to purchase it.


Superglue is located on the Ground and Lower Ground level of Emporium Melbourne.

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About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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