Mercedes Benz Fashion week starts this evening with the first show. The week will showcase not only the very best fashions from Australian designers (and some special international guests) but will also showcase hot beauty looks and trends on the runway too.
Before the week starts, we caught up with Redken’s Global Artist, Richard Kavanagh who previewed a special session for the unveiling of the Hair Look and a special glimpse of Dion Lee’s highly anticipated Resort Collection.
Inspired by Lee’s distinctive utilitarian aesthetic and signature detailing, Redken’s Hair Directive exuded an athletic, androgynous mood with a subtle nod to the 90s. The arresting ponytail was created with star Redken products including Guts 10 Volume Spray Foam, Diamond Oil Shatterproof Shine and new Tripe Take 32 Extreme High-Hold Hairspray featuring a unique tri-mist diffusion system.
REDKEN 5TH AVENUE NYC enters its ninth consecutive year in 2016 as the Official Hair Partner of MBFWA with a team of revered Hair Directors and 60+ dedicated backstage Session Stylists. So watch this space for some more of the exciting styles being created by the Redken team over the week.