I’m not going to lie. I love this time of year because there is so much joy and happiness that the holiday season brings. Most of all, it gives me an excuse to go shopping and pick gifts for all my loved ones….as well as an occasional cheeky gift for me! And there is no better place than MECCA this holiday season.
Holiday is all about coming together and having some fun, and MECCA has gone bigger and better than ever in 2023 to celebrate the joy, colour and sparkle that the holiday season brings. The holiday season at MECCA brings the very best in limited edition launches, from bold and bright makeup, festive fragrances and luxury skincare sets, there is no doubt that there is something for everyone.
As in previous years, this year MECCA has partnered with the National Gallery of Victoria to collaborate with a female artist for its annual holiday packaging and campaign. This year’s artist, Kaylene Whiskey, incorporates pop culture references alongside traditional culture from the Anangu Pitjantjatjara Yankunytjatjara (APY) Lands in the remote north-west of South Australia, where she resides. This culminates in a playful interpretation of the artist’s personal experience of contemporary life in a remote Central Australian Indigenous community. Kaylene’s practice links the traditional culture of her community’s Elders with the experience of the younger generation who have grown up with modern, outside influences. In a celebration of strong kungkas (women) and the sisterhood, Kaylene brings together pop culture references with desert community landscapes, interacting with native plants and wildlife, and engaging in traditional Anangu activities like hunting, collecting bush tucker and cultivating mingkulpa (native tobacco plant).
Kaylene’s artworks are rich in irreverent humour, bringing together two very different cultures and generations, inviting everyone to come together to have some fun, a sentiment which inspired MECCA’s 2023 Holiday campaign, a nod to Kaylene’s expression ‘Everyone Together, Looking So Good’. Keep a look out for the beautiful artwork at MECCA and on their holiday packaging.
The MECCA 2023 Holiday officially kicks off today with a range of limited edition sets and products in store now and dropping over the next few weeks.
Visit your local MECCA store or online at www.mecca.com.au