LA ROCHE-POSAY TEAMS UP WITH VALTTERI BOTTAS TO CHAMPION SUN SAFETY AT THE AUSTRALIAN GRAND PRIX

French dermatological skincare brand La Roche-Posay is accelerating its commitment to sun safety by partnering with Formula 1 driver Valtteri Bottas ahead of the highly anticipated Formula 1 Australian Grand Prix in Melbourne. As the number one selling sunscreen brand in Australian pharmacies, the brand is returning trackside to help protect racegoers from the harsh Australian sun while raising awareness about skin cancer prevention and early detection.

Bottas, a fan favourite on the Formula 1 circuit and someone who has embraced Australia as a second home, is the perfect ambassador for the campaign. Known as the “Flying Finn”, the seasoned driver has achieved 10 Grand Prix victories, 67 podium finishes and 20 pole positions across his career. His focus on preparation, performance and precision aligns naturally with La Roche-Posay’s science-driven approach to sun protection, making the collaboration a fitting one as the motorsport world descends on Melbourne.

During race week, La Roche-Posay will unveil its biggest sunscreen innovation in two decades: Anthelios UVMUNE 400 Ultra Invisible Fluid SPF50+. The advanced formula is powered by the breakthrough MEXORYL 400 filter, designed to protect against some of the most harmful UV rays, including UVA rays linked to premature skin ageing and UVB rays responsible for sunburn. Fans attending the race at Albert Park Grand Prix Circuit will also be able to experience the brand’s trackside activation, featuring sunscreen sampling, quick “pitstop” application stations and interactive games testing reflexes and precision.

Beyond the fun, the initiative has an important message. Visitors will also learn how to identify potential skin cancer warning signs using the ABCDE method, developed with dermatologists and endorsed by the Melanoma Institute Australia. The new La Roche-Posay Anthelios UVMUNE 400 Invisible Fluid SPF50+ will be available nationally from mid-March at Chemist Warehouse, Priceline Pharmacy and select pharmacies for RRP $42.99. For more information, visit the La Roche-Posay Australia website.