CELEBRATING THE LAUNCH OF THE NEW LAMBORGHINI HURACÁN EVO

Automobili Lamborghini launched their new, much anticipated Lamborghini Huracán EVO in Melbourne in great style with an intimate event at Half Acre. Like other Lamborghini models before it, the Lamborghini Huracán EVO is sleek, sexy and powerful. The next generation V10 super sports car, is based on the prowess and performance of the Huracán Performante and incorporates next-generation vehicle dynamic control and aerodynamics.  The Huracán EVO features the 5.2 I naturally-aspirated Lamborghini V10 engine, uprated to produce higher power output and an emotional and powerful sound, with Titamium intake valves and refined lightweight exhaust system.

“The Huracán EVO is the very definition of evolution as it’s a step ahead in terms of redefining the segment parameters”, says Mr Andrea Ruggiero, Area Manager Oceania at Automobili Lamborghini. “Equipped with the finest and the purest, the Huracán EVO has already piqued the interest of Lamborghini owers in Australia. It is remarkably easy to drive, while delivering the most responsive, sensory and agile driving experience, in every environment.”

Mr Michael Winkler, Chief Executive Officer at Zagame Automotive Group said of the new car, “The all new Huracán EVO is much more agile, light and nimble than its predecessor. Lamborghini has gone the extra mile to bring out the best in this new supercar both in terms of design dynamics and technology. Lamborghini has a strong customer base in Melbourne and the Huracán EVO will further strengthen that support.”

To celebrate the new Huracán EVO, we had the opportunity to catch-up with Mr Andrea Ruggiero to get an insight into the newest car in Lamborghini’s stable and what makes Lamborghini stand out in the market.

What are the top 5 features of the new Lamborghini Huracán EVO?

New exterior design with main focus to improve aerodynamics and new interiors, Lamborghini Dinamica Veicolo Integrata, New engine, Feed Forward Logic acting in the vehicle dynamic and 4 wheels steering.

How does Lamborghini stay ahead of its competition?

Lamborghini is a way of living on top of a continuous source of product technical innovation and unique design. Lamborghini is informal luxury ensuring customers to feel comfortable being themselves, Lamborghini design experiences which are unique and 1:1 and finally Lamborghini means future shaping. Any solution is the avant-garde of technology combined with performance and always with a personal touch. Lamborghini talks un-gender as the protagonist is the combination between the persona and the car, whose ultimate essence and anytime soul is made by passion and dream fulfillment.

What’s in store for the luxury car market in 2019?

From Lamborghini, we have the following new cars launching, the Huracan EVO Coupe, Huracan EVO Spyder (presented at the recent Geneva Motorshow in early March), Aventador SVJ Roadster (presented at the recent Geneva Motorshow in early March) and 2019 will be also the first full year of availability for the Super SUV URUS.

How does Lamborghini balance function and form when it comes to its designs?

Exquisite forms combined with function, the Huracan EVO design is the latest outcome of this philosophy.

How has the company’s approach to marketing changed in the past few years given the increasing importance of digital marketing?

The marketing strategy is based on 3 pillars

• Driving activities to maximise the number of people test driving our cars
• Community marketing and Loyalty Giro events
• Digital communication: maximizing the social media presence, as well as digital engagement. And this is the way in which we communicate the marketing assets

How is the Australian luxury car consumer different to the of the rest of the world?

Australian customer base is the result from the merger of many different kind of customers, mainly due to the demographic composition of Australia. This is then an ideal playground for Lamborghini which has made about diversity his philosophy embracing several lifestyle and point of views.

The new Lamborghini Huracán EVO will arrive Australia in Q3 2019 and retail car base price start from AUD 459,441 inc GST.