You know you’re in trouble when you get your latest issue of Vogue in the mail, you flip open the first few pages and you see all of the new Autumn/ Winter campaigns. Don’t get me wrong, they’re all a delight to look at, but then you realise that the new season is approaching and your poor bank account is going to be abused. This year’s Autumn/Winter campaigns, really depict the diversity of the luxury fashion houses and clearly portrays the evolution of these labels over the past year.
DIOR
This ‘secret garden’ inspired editorial shot by Inez and Vinoodh has a very romantic and playful feel to the whole campaign, through beautiful setting and the garments. Shot in the stunning Château de Versailles, it almost feels as though a game of ‘hide and seek’ is being portrayed throughout this whole editorial.
DOLCE & GABBANA
Once again Monica Bellucci and Bianca Balti features alongside socialite Bianca Brandollini D’adda in this editorial shot by Giampaolo Sgura. This campaign inspired by Sicily’s baroque religious traditions mirrored their previous campaigns depicting values of the Italian spirit, family and tradition.
GIVENCHY
This bold and edgy campaign shot by Mert Alas and Marcus Piggott features Stella Tenant, Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott and Rodrigo Braga. The split frames and edgy editorial, perfectly captures Givenchy’s fashion forward designs, bold prints and modern aesthetic.
LOUIS VUITTON
Louis Vuitton’s campaign shot by Steven Meisel is definitely a stand-out with the use of narrative and story telling through their clothes and accessories. I love the complexity of the images, and the affects of the conflicting colours, prints and shapes to the visual layering of this whole campaign.
MARC JACOBS
Marc Jacob’s A/W 12 campaign shot by Juergen Teller and features Marie Piovesan and Marte Mei van Haaster, Ros Georgiou and Tati Cotliar brought back a feeling of childhood nostalgia, playing dress-ups with the large novelty hats and feather bowers. There is also an almost very dramatic and theatrical feel to this whole campaign and the imperfections of each photo (i.e. slanted camera angles) made this campaign stand out from the rest.
MULBERRY
This campaign shot by Tim Walker and features model Lindsey Wixson is definitely one of my favourites as it was inspired by one of the my all time favourite childhood picture books, ‘Where the wild things are’. I am in love with the infusion of childhood nostalgia is so many campaigns this season.
PRADA
Prada’s campaign shot by Steven Meisel is for me, one big beautiful contradiction. The whole campaign has a very retro feel, mostly through the geometric prints and the cut of the pantsuits and the embellished coasts, but at the same time has many futuristic elements, with the colour-blocked, space-age setting.
MIU MIU
This season, Miuccia Prada enters familiar grounds and re-elected actress Chloe Sevigny (who was also in their SS96 campaign) to front Miu Miu’s A/W 12 campaign shot by Mert Alas and Marcus Piggott. Chloe’s strong looks really compliments this flashy and androgynous collection by Miu Miu and really encapsulates the Miu Miu aesthetic.
CÉLINE
Canadian supermodel Daria Werbowy features in this campaign with Ginta Lapina and Andreea Diaconu, shot by Juergen Teller. I adore this campaign because it not only incorporates the sloped-shouldered silhouettes that Phoebe Philo has infused into this seasons collection, but also the blurred, polaroid-esque effect of the photographs that Juergen Teller is reknown for.
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