Lancôme General Manager, Françoise Lehmann, hosted a party at Casino de Paris this week to celebrate the milestone anniversary for the brand.
The ‘WÔW’ party, nicknamed after Lancôme’s signature letter, celebrated the 80th Anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.
This was Lancôme’s opportunity to celebrate its continually unique take on French beauty.
From the surrealistic photo call that saw guests strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme.
Lancôme’s ambassadresses Daria Werbowy, Alma Jodorowsky, Lily Collins, Lupita Nyong’o, Kate Winslet, Penélope Cruz and Julia Roberts, who have graced the brand with their charm and beauty for so many years were guests at the beautiful party.
Guests enjoyed a playful exhibition of carefully conserved objects from Lancôme’s patrimony, followed by a private concert from ultimate showgirl Kylie Minogue and a late night set from DJ Kiddy Smile.
Images: © Stéphane Feugère for Lancôme
Leave a Reply