There once was a time when the term ‘ethical fashion’ conjured up images of hessian sacks and cotton t-shirts. As organiser of this Friday’s Fair@Square fashion event, writer and blogger Leeyong Soo has set out to prove that ethical and sustainable fashion is much more than that. Leeyong has co-ordinated a must-visit event showcasing a growing number of label which have shown by buying ethical, doesn’t mean you have to compromise your style.


Couturing interviewed Leeyong to learn more about this exciting event.


1. Why did you decide to become involved with such a fantastic project?

The fashion industry is responsible for a huge amount of waste, environmental destruction and social inequality but no one wants to hear about that! I think it’s much more effective to show people what great alternatives to mass produced fashion are out there – if people see some amazing ethical, eco-friendly outfits via a fun fashion show hopefully they’ll be inspired to think a little more about who is behind their clothes and how their fashion choices affect others.


2. Why do you think it is important to show consumers that fashion with a conscience isn’t just about organic cotton t-shirts, there are in fact a lot of ethically-made clothes out there for any occasion?

Some people want to make ethical, green decisions when it comes to their wardrobes but don’t know where to start. I want to show them that there is a lot of choice when it comes to ethically-made fashion because “ethically-made” can mean a lot of different things. It doesn’t have to necessarily mean Fair Trade, although of course the Fair Trade label and the Ethical Clothing Australia label are a guarantee that a garment has not been made in a sweat shop. If we’re talking about new clothing, how about trying small brands where the designer is the person actually sewing the garment, and of course there are plenty of other options – which you will see in the show!


3. What are some of the exciting things we can expect to see at the show?

All the brands are exciting! They are all approaching sustainability and ethical fashion in different ways. I don’t think any of them would claim to be perfect, but they are all making great efforts and that’s what this show is all about. There are brands that are based on recycling, such as one that uses vintage kimono fabric and others that rework second hand garments, then there are some that work with Fair Trade groups to create brand new things, and still others which are using the most sustainable new materials currently available. I hope everyone who comes along will find something they love!

Thanks Leeyong for taking the time to talk to Couturing about this wonderful event.

So if you’re looking for some creative Christmas presents, guilt-free shopping or just want to learn more about ethical and sustainable fashion, make sure you head down to BMW Edge at Federation Square this Friday night from 7:30pm. Tickets are $30 and will not only get you access to a range of stalls and a runway show, but includes a goody bag too!


Click here to book your ticket before they are all sold out!


Images courtesy of Chelse Vo.

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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