Heading to the 2019 Australian Open next week? Get your beauty fix at the 2 week event starting on Monday 14 January 2019 thanks to two of our favourite beauty brands.
La Roche-Posay are the Official Sunscreen Partner of the Australian Open. Celebrating its 50th ‘golden’ anniversary in 2019, the Australian Open is expected to attract a crowd of more than 700,000 across 14 days of world-class on court action, live music, food and activities on offer around the grounds. Melbourne, in January, represents a very high risk of harm from unprotected sun exposure. Aside from wearing hats and UV-blocking sunglasses, it is recommended that attendees apply a broad spectrum SPF 50+ sunscreen every 2 hours, even when cloudy.
“The risk of melanoma increases with each additional sunburn and could double when someone experiences sunburn more than five times. Australians are getting sunburnt due to incidental and accidental sun exposure. We have found that over 60% of Australians experienced sunburn within the last year. Sunscreen application is crucial when people are outdoors or behind transparent surfaces such as windscreens and windows, and not all sunscreens are equal. They can differ in their technology, which impacts user acceptability and level of protection”. says dermatologist Professor Pablo Fernandez-Peñas from La Roche-Posay.
As the official, Australian Open 2019 Sunscreen Partner, La Roche-Posay’s acclaimed Anthelios SPF 50+ sun protection range will be distributed at a spectacular, new four-level Player Pod showcasing luxurious spaces for training, treatment, recovery, dining and lounging. Fans will also have the opportunity to protect their skin and access complimentary Anthelios samples, via five conveniently located satellite Sunscreen Stations around the Melbourne Park precinct. Anthelios’ best-selling sunscreens will also be available for purchase at the official Australian Open onsite retail shop.
La Roche-Posay’s most iconic and best-selling sunscreen – Anthelios XL Ultra-Light Fluid SPF 50+ – offers an innovative formula with very high broad spectrum protection against UVB rays responsible for sunburn, and UVA rays that accelerate skin ageing. UVA rays represent 95% of UV rays on the earth’s surface… they penetrate deeper into the skin than UVB rays and cannot be felt. It is essential to protect against both types of ultraviolet rays, as lack of protection over time can lead to deterioration in the skin cells, irreversibly damaging the DNA, and potentially leading to the development of skin cancer. Showcasing an elegant, lightweight texture, Anthelios XL Ultra-Light Fluid SPF 50+ is non-greasy, non-sticky and absorbs effortlessly into the skin with an invisible matte finish.
Garnier is the official skincare and haircare partner of 2019 Australian Open. Returning to Melbourne Park for the first time since 2009, tennis fans will remember Garnier World taking over the grounds of the Australian Open, queuing for up to three hours in anticipation of a free hairstyle or facial service.
Now, in 2019 Garnier will bring to life an immersive, nature’s playground-inspired experience at the truly exciting Grand Slam Oval. This time tennis fans – of all ages -are invited to celebrate a new brand identity, By Garnier, Naturally.
Inside, guests will be treated to a sensorial overload of colours, smells and textures in a haven for social media lovers, before leaving with a coveted Garnier goodie bag, containing the brand’s latest must-haves.
Tim Plant, Garnier Australia Marketing Manager, explains his excitement in sharing Garnier’s new brand identity and iconic products with tennis fans this summer, ensuring they take care of their skin and hair under the Australian sun.
“Like the Australian Open, the Garnier brand has changed in many ways over the past 10 years, and we want to show everyone from professional players, spectators and all ages in between thatGarnier is the affordable, natural and accessible brand for all their skincare and haircare needs” Plant said.
Garnier strikes that perfect balance between nature, inspiration and scientific know-how. The new brand identity, By Garnier, Naturally, is a seamless extension of the brand’s ongoing commitment to natural and sustainable production processes for the next generation to come.
With a long and incredibly successful history as a partner of the iconic Grand Slam of the Asia-Pacific, Garnier is excited to bring to life By Garnier, Naturally and be back on court celebrating summer with some of the world’s best tennis players, and of course, our Australian skincare and haircare fans!