Presented by Grazia Australia, Premium runway 7 was dedicated to the It-Girl – with luxury styling and inspiration from the fashion editorial pages of Grazia, this show brought together some of Australia’s most covetable designers and gave us a look into what autumnal trends can be expected in the months to come.

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Starting off with muted pastels and accessorized with fedoras and silk scarves, Elliatt showed their specialization in the fine details – from the laces to the embroidery on their feminine ethereal looks. Moving on towards more structured women’s suiting, there was a vampier maroon theme that was then contrasted with pure white looks, featuring flared pants, fur accessories and angular cut out details on sleeves.

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Soft pastels in blush, baby blue and lilac appear to be repeating tones on this runway. We Are Kindred’s looks were feminine with a touch of bohemia – softs laces paired over structured silks with rich fabrications, to floaty shoulder and skirt embellishments with gold bespoke prints. Delicate yet modern, these runway looks were beautifully accessorized with intricate hanging earrings, structured straw bags filled with baby’s breath arrangements and straw hats with draping satin bows.

With a strong focus on floral prints, La Maison Talulah’s collection featured feminine dresses with seductive sheer panelling across the shoulders and skirts. Mixing in soft lace and fine detailing, these floaty gyspy pieces were modernized with stark leather pieces and accessories.

Asilio defined modern graphic elegance with their collection. Ranging from highly structural contemporary looks to softer ruffles on silk dresses with prints, Asilio shows a range of femininity with their use of minimal design aesthetic to more detailed, intricately textured use of fabrics. Provocative but elegant.

Simple yet statement, THIRD FORM focused on minimalist, structured pieces with occasional pops of fuchsia and cerulean blue. Threaded throughout the collection, it was evident that there was a touch of simple European style influence, from the silk scarves to the leather berets. Ending their collection on a strong note, THIRD FORM’s final pieces featured earthy camo inspired prints on soft slip dresses and camisoles.

With refreshing pops of colour, Finders Keepers’ collection celebrated the new age woman with a strong focus on bright colours ranging from ravishing reds to pops of mandarin orange. Starting off with soft silks paired with red detailed denims and silk scarves, then moving towards feminine dresses with irregular hemmed skirts and poufy sleeves, Finders Keepers pieces showcased liberating colours on versatile, on-trend designs.


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Keepsake The Label toyed with an exotic edge to their collection. Following on the trend of loud colours, this collection featured stark structured red dresses, ruffled fushcia pieces and emerald green silk looks. Edgeley’s velvet turbans in unique tones also accentuated the exotic appeal of the entire collection.

Being the final walk of the festival, Premium Runway 7’s finale walk was energetic and cool, with plenty of colour, ruffles and structural pieces – just like the fashion editorial pages of Grazia.

About The Author

"Always keep your eyes open. Keep watching. Because whatever you see can inspire you." - Grace Coddington. Joanna Zhang graduated from The University of Melbourne in 2014 with a Bachelor degree in Arts, majoring Media and Communications and Chinese. Production Coordinator at C-Creative, Content Manager for FoodPorn, writer for and a piano teacher, Joanna keeps herself busy with all kinds of artistic activities. In her spare time, she enjoys photography, travel, fashion & beauty and loves trying new food places.

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