On Tuesday April 30th 2019, TOD’S celebrated the official launch of its new boutique in Chadstone Melbourne, inviting media, tastemakers and VIP customers to an evening cocktail event. Welcome drinks and canapes were served in the Artisan pop-up, where flown in for the occasion was a TOD’S Italian Artisan demonstrating the exquisite craftsmanship of the Gommino shoes and the latest iconic TOD’S D-STYLING bag.
All guests then moved to the new TOD’S boutique to explore the brand’s biggest store in Australia, while live DJ tunes set the tone for a celebratory night. Key guests attended the event including Kate Waterhouse, Sarah Ellen, Josh Heuston and Lee Oliviera, all wearing TOD’s.
The décor of the Melbourne Chadstone boutique is linear, contemporary and elegant, in line with the brand’s global aesthetic. Silver and taupe saddle-stitched leather paneled steel vitrines are feature throughout, alongside a high-gloss ceiling with travertine marble floors to evoke a luxury finish. Spanning across 142 metres, the light-filled space represents the new concept of TOD’S stores worldwide, reflecting the continuous philosophy of the brand with each boutique finished to an exceptional standard and featuring unique details pertinent to the city.
The TOD’S Artisan pop-up is situated within the luxury precinct at Chadstone, Melbourne. The Artisan service includes hot stamp customisation on selected items upon new purchases and will be available exclusively to Melbourne customers at Chadstone from1st- 5th May, and following at TOD’S Westfield store, Sydney from 9th-12th May.
Tod’s Boutique Chadstone
Shop G-054, Chadstone Shopping Centre,
1341 Dandenong Road, Chadstone VIC 3148 Melbourne