TAG Heuer kicked off the F1 season in style, celebrating the new partnership with the Red Bull Racing Formula 1 Team holding their highly anticipated Grand Prix Cocktail Party at Melbourne’s ultimate rooftop location, Luminare, to celebrate its new partnership with the Red Bull Racing Formula 1 Team with a special guest appearance by Formula 1 champion and home-grown hero, Daniel Ricciardo.
Ricciardo headlined the star studded guest list of high profile Australians, which included MTV host Kate Peck, Celebrity Chef George Calombaris, Fashion Artist Megan Hess, The Bachelor’s Tim Robards, Real Housewives of Melbourne Pettifleur Berenger, Janet Roach, Lydia Schiavello and sporting stars Peter Siddle, David Zaharakis, Stephanie Rice as well as social personalities including Nick and Rozalia Russian, Brooke Hogan, Saasha Burns and Tully Smyth just to name a selection.
In this ground-breaking partnership, TAG Heuer becomes the Official Timekeeper, Official Watch and Team Performance Partner of Red Bull Racing. And, in a historic first for a Swiss watch brand, TAG Heuer has taken up naming rights of the team’s power unit, with the 2016 car being christened Red Bull Racing-TAG Heuer RB12.
Ricciardo joined MC, well-known Australian sports personality and TV presenter Mel McLaughlin, on stage to talk about the dynamic new TAG Heuer partnership and his excitement to be racing back on home soil this week for Red Bull Racing.
Much to the delight of guests, and in paying homage to TAG Heuer’s “Don’t Crack Under Pressure” motto, Ricciardo then took on the darling of Australia’s club scene, DJ Minx, in a duel at the decks, coming out on top as he tested his F1 engine sounds in an electrifying sound and light display.
Red Bull Racing are Quadruple Double World Champions, having won both the FIA Formula One Constructors’ and Drivers’ World Championships in 2010, 2011, 2012 and 2013. It is Red Bull Racing’s unorthodox approach to sport and entertainment, which appealed to TAG Heuer, one which is perfectly in line with the watch brand’s ethos.
TAG Heuer’s soiree saw Melbourne’s elite media and VIPs toast with Veuve Clicquot and a F1 inspired menu designed by the city’s premier caterers, The Big Group. Local artist Andrew Archer was commissioned to create a bespoke piece of art featuring Ricciardo. The edgy, dynamic and disruptive style of work was gifted to the Aussie hero much to his surprise and delight.
Check out the gallery below for all the photos from the party
Images by Lucas Dawson Photography