Stella Artois launched the ‘Stella Artois Sensorium’ in Australia – a multi-sensorial, multi-course dining experience featuring food and beer pairings inspired by the spectrum of flavours in the renowned beer.
The inspiration for Stella Artois’ Sensorium began with the brand’s iconic glass chalice, which was designed to enhance consumers’ senses as they sip the Belgian-style lager. To ensure that the senses are sharpened, Stella Artois have enlisted Shannon Bennett from Melbourne’s Vue de monde to create a custom designed menu,
one which disregards traditional dining principles in favour of an immersive journey. With each course set to enhance the senses, Shannon’s vision was developed with Stella Artois in mind and designed to showcase its versatility as a compliment to a full spectrum of different flavours.

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The event took place at an exclusive private residence in Sydney’s Gordon’s Bay, the evening showcasing the brand’s 600 years of brewing expertise as well as the brand’s heritage which was brought to life with a custom designed bar, incorporating the beer’s famous ‘nine-step pouring ritual’. As part of the evening, Stella Artois hoste  Australian actor and Pirates of the Caribbean star Zoe Ventoura as well as actors Michael Dorman and Tim Ross.

Zoe Ventoura and Shannon Bennett

As part of the immersive experience, guests were given the opportunity to view Stella Artois’ first Australian television campaign, documenting the story of Sebastian and Isabella Artois and their resilience to become brew masters and global icons.

For more information on Stella Artois visit www.stellartois.com

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. She has a particular penchant for items with bows, designer accessories and innovative beauty products. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and occasionally blogs through her personal website The Greedy Kat. Email: [email protected] Twitter: @kath_couturing Instagram: @katherinecouturing Blog: www.thegreedykat.blogspot.com

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