Saba has long been a label that consistently turns out artful campaign imagery, and for their Spring/Summer 14-15, they’ve brought on board acclaimed fashion photographer, Roger Deckker. Reflecting a collection that celebrates contrast, the campaign was shot on location with an industrial backdrop providing a disparity to the colour and movement of the Spring Summer collection.
Deckker—who has worked with Anna Wintour, Dolce & Gabbana, Lanvin, British Vogue and Selfservice—captures the essence of the new collection’s elongated proportions and amplified volumes, juxtaposing the natural fibres and clean lines of the collection against the harsh environment.
Spring/Summer sees the label introduce a broader, more directional aesthetic that remains true to the modern simplicity and high quality design of the Saba signature. Effortless dressing encompasses precise tailoring and luxe athleticism crafted though superior construction using lavish fabrications.
The collection hits SABA stores and saba.com.au from end July 2014.