This weekend, Myer kicks off Denim Week, all in celebration of the launch of their new premium denim department. Launching this Saturday in the Melbourne CBD, the event is made even better by Melbourne label RYDER celebrating by offering free denim customisation.
RYDER will be offering a denim customisation on exclusive RYDER denim jacket purchases to allow customers a chance to create a unique individual piece to add to their wardrobe. The RYDER team has put together Australian inspired patches and pins that will be available at the customisation table for customers to add to their new denim jackets.
RYDER will also be running a competition to win a one-off personalised denim jacket by none other than the creative genius behind the label, Penny Brown.
To enter, all you have to do is re-post the RYDER photo or take a photo of their own instore, tag @ryder_label and @myer and include the hashtag #ryderatmyer.
If you want to get your hands on some one of a kind denim, head down to Myer Melbourne, this Saturday the 28th February, from 10am til 5pm. If you’re not in Melbourne, don’t worry! Sydney will also get their own party the following Saturday at the George Street store. The winner of the jacket will be drawn after the Sydney event.