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It’s official – the Justin Bieber Calvin Klein campaign is a thing. The manchild that you love to hate, is the new face of Calvin Klein underwear. Let that sink in for a moment and keep reading to find out more about the Justin Bieber Calvin Klein campaign

After what seems like forever years of shirtless instagram shots of his sculpted torso, Justin Bieber has gone from teen-pop icon to a fashion cover boy in his new images for Calvin Klein underwear. After a multitude of successes with their viral #mycalvins campaign, the brand is set to grab the attention of anyone who hasn’t yet moved onto One Direction or 5SOS.

Fronting the campaign with Dutch supermodel, Lara Stone, the 20 year old is no stranger to the brand. Often seen pairing his own Calvin Klein’s with his signature low slung jeans, he also stripped down to reveal that he was a fan of the brand in a televised appearance on Fashion Rocks 2014.

This is Justin’s first major campaign which is surprising given his international reach. Having released his popular range of fragrances exploiting aimed at his younger female fans, Justin is no stranger to the camera. He has also had minor campaigns for adidas NEO with British diver Tom Daley.

The Justin Bieber Calvin Klein collaboration was confirmed earlier this year when a Calvin Klein representative stated that Justin had taken photos for the brand but it was unclear whether this was a paid partnership or Justin was working in an influencer capacity.

Justin joins other iconic Calvin Klein faces include Marc Wahlberg, Christy Turlington, Keilan Lutz and Brooke Shields.

See more about the campaign below.

 

 

Here are some of the best reactions on the twittersphere.

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