House of Home – Australia’s leading online destination for the best in furniture, homewares, building and renovating products is coming to life for an exclusive Pop Up event in Melbourne. From March 18 to 20, Melbourne is set to reinterpret how retailers and consumers can engage and shop when House of Home takes over Shaynna Blaze’s inner city design studio, Borough of Hawthorn to bring to life what is already available online.
The special shopping event curated by House of Home will allow consumers to be inspired, explore and discover products from retailers in the setting of a bedroom, living room, dining room, home office, gallery and a Bazaar.
House of Home co-founder and CEO Stephen Jones says the event is so exciting as it could reshape the way we regard shopping for our homes.
“House of Home is an online marketplace that brings retailers and private sellers from Australia-wide to the one site, so consumers can shop for all brands in the one online destination,” Stephen said.
“Our Pop Up store plans to take that concept a step further. People who visit the Pop Up and are inspired with what they see can essentially buy the item on-the-spot from our site and have it delivered to their home.”
“It’s like wandering into someone’s home you really love, and just being able to place your orders as you go. Seeing these products styled in a personal space versus on a shop floor – yet still enabling customers to be able to buy immediately – really takes retail to the next level.”
The Pop Up store will showcase specially-curated spaces reflecting a spectrum of styles inspired by Nordic minimalism, industrial eclectic and luxe loft with plenty of bursts of the latest on-trend colours and textures. This exclusive event will give visitors the chance to unleash their creativity, no matter what their taste.
Brands and boutiques exhibiting include Hali Rugs, Canningvale, Pickawall, Simple Form and Norsu Interiors.
In addition, there will be plenty of design inspiration on offer, making it a great day out for families, couples, or renovators looking to get their home shopping done or to simply enjoy the atmosphere.
The House of Home event has been brought to life by Holden and sponsored by Pickawall, The Mansion Hotel & Spa at Werribee Park, Mitchelton Wines and The Weekly Review.
The first 300 guests to pre-register for the event will receive a gift bag that includes an exclusive designed A4 Typography print of their choice as well as other goodies from sponsors.
House of Home Pop Up
Friday March 18 – Sunday March 20
Borough of Hawthorn, 598 Burwood Road, Hawthorn Friday, Saturday and Sunday 10am till 5pm
For more information, event updates, specials and giveaways or to register your attendance, visit houseofhome.com.au