Melbourne’s style elite were treated to an inspiring night of local fashion at Made in Melbourne 2013, held during the Melbourne Spring Fashion Week at River’s Edge Events on Wednesday.
MIM, now in its fifth consecutive year, celebrated the talent of emerging Melbourne fashion designers who set the bar higher than ever in 2013 with an extravagant runway show that attracted several high profile guests.
“If MIM 2013 was an indication of what’s to come, we are going to see brilliant things from these upcoming designers,” said MIM founding director, Katya Baxter.
“The captivating designs featured by our 16 Victorian designers really took the profile of the event to a new level, not only in attracting, but developing the quality of artists that will shape the future direction of our fashion industry.
“It was a fantastic show, with standout highlights on the night from all the labels featured on the night” says Creative Director, Patrick Price.
Labels showing were:
Aaizel, Aron, Cadelle Leather, Coelho, Danielle Tabet, ELandTINO, Lisa Taranto, Micky in the Van, Mina & Katusha, Preap & Coutts, Sonya Kraan, Stella Blanche, Tyrone James, Violette & Diamond, and Vivienna Lorikeet.
While the event focused on celebrating talent at a local level, MIM also serves to promote independent designers to customers, potential investors and industry networks both nationally and internationally.
“That is the real legacy of MIM, and the reason why we have continued to grow the event from strength to strength over the past five years – to give more local designers the opportunity to showcase their talent to the world,” Ms Baxter said.
Without an event like MIM at Melbourne Spring Fashion Week, there would be few high profile opportunities for Melbourne designers to get a leg up in this competitive industry.
“Again, we couldn’t have put on such a spectacular show without the support of our sponsors. Thank you to Fjorde Magazine, Bodyography, Novo, Braided Beauty, One Thousand Cranes and Gusto& Élan for supporting MIM in 2013.”
The guests were also treated to some luxurious lip balms from 1Skin Solutions, and beverages from Kwencher and Teza Juiced Teas.
Images courtesy of Carissa Watson