Global Spanish fashion brand DESIGUAL launched its first Australian store in Melbourne at The Strand Melbourne with an exclusive launch party. The high street fashion retailer, internationally renowned for its on-trend colourful designs, unveiled its inaugural Australian store filled with beautiful apparel featuring the bright and colour designs that the brand is known for.
DESIGUAL is one of the biggest women’s fashion brands in the world, with operations in 109 countries and over 425 stores. Supermodel Adriana Lima is the brand’s face, representative of the fun and fresh mantra that is the Brands way of life. DESIGUAL delivers fashion forward, colourful clothing to women of all sizes and the launch party saw the unveiling of their L Line by DESIGUAL, which was shown recently at New York Fashion Week.
It’s no surprise that it’s slogan, La Vida es Chula means life is cool, and it’s the way it interprets fashion and life. Founded in 1984, the brand has grown exponentially and sold over 26 million garments in 2013 alone. The bright and vivid designs are a welcome addition to the Australian fashion scene.
DESIGUAL is located at The Strand Melbourne – Shop 5, 250 Elizabeth Street Melbourne VIC 3000.