Häagen-Dazs is coming to Australia, setting up house at Federation Square in Melbourne’s CBD for five weeks from Friday 11 March, 2016. Häagen-Dazs House will be the only place in Australia where visitors can enjoy Häagen-Dazs ice cream before it hits stores later this year. A limited number of spaces will be available for The. Ultimäte. Tasting. which is a 1 hour discovery experience that awakens your senses and allows you to get to know your palate better. Tasting technicians will guide guests through a series of interesting taste tests where patrons will learn about their personal palate to determine their ultimate ice cream flavours. Or visitors can simply walk in and dine in-house choosing from a menu of 12 signature Häagen-Dazs flavours.
Technical and Flavour Expert Alison Gray, draws on her 16 years experience as Häagen-Dazs head taster and comments the experience is a fascinating way for people to learn about their flavour biases.
“Most people are drawn to a particular flavour group, whether they realise it or not – your palate has its own personality and can be a picky customer,” she said.
“The. Ultimäte. Tasting. allows people to better understand their individual tastes and why they love what they love; it’s an opportunity to discover why you might always reach for the chocolate and caramel flavours over the fruity ones, or why, no matter how hard you try and branch out, you always revert back to vanilla.
“Best of all, at the end of The. Ultimäte. Tasting., you’ll be presented with your plated ice cream dish perfectly suited to your personal taste preferences – what could be better than that?”
Häagen-Dazs ice cream starts with four simple ingredients – fresh cream, milk, free-range eggs, and sugar – to create its signature creaminess. Made in France using locally produced milk and cream from nearby farms, only simple ingredients are added to create the flavours, sourced from the best producers around the globe.
The brand’s commitment to quality is demonstrated in its continual quest to find the purest ingredients to deliver the best taste experience, no matter where they are in the world.
Häagen-Dazs has been producing indulgent ice cream since 1961, and the recipes of the three original flavours – vanilla, chocolate and coffee – have remained unchanged for more than 50 years. Six years were spent searching the globe for the ideal strawberry to deliver the perfect taste, aroma and colour for its Strawberries and Cream flavour, and Green Tea ice cream uses ceremonial grade Matcha green tea powder sourced from the hills of Kagoshima Prefecture in the South of Japan.
Häagen-Dazs prides itself on its ice cream and sorbets remaining their natural colour, using the pure flavour of hero ingredients to deliver the best taste experience. An example of this is Mint Leaves and Chocolate ice cream. The ice cream remains its natural colour of white, with real flecks of spearmint leaves and extract used to deliver a strong refreshing mint flavour. Häagen-Dazs sets a benchmark in quality, luxury and indulgence.
After its visit to Melbourne, Häagen-Dazs House will move to Sydney’s Overseas Passenger Terminal at The Rocks from Friday 22 April for four weeks. Häagen-Dazs ice cream will be available in supermarkets later this year.
Häagen-Dazs House, Federation Square, Melbourne CBD
Dates: Opens Friday 11 March for five weeks
Opening hours: Open every night (except Monday)
Please visit www.haagen-dazs.com.au/house for exact dates and times, and to book the ultimate tasting.