“I have a real love affair with lipstick. It gives you more power” – François Nars
When François Nars launched his iconic makeup label 20 years ago with a bold collection of 12 indelible lipsticks, he probably couldn’t comprehend the impact his brand would have on the beauty world. NARS’ recognisable matt black packaging with minimalistic typeface is found in the makeup bags of women all around the world, and beauty devotees follow his every move, eager to get their hands on the latest products as soon as they are released.
To celebrate its 20th anniversary, NARS have paid tribute to its beginnings with the launch of The Audacious Lipstick Collection, a series of lipstick, so fearless in its pigmentation and texture that it’s nothing short of audacious. Each shade of lip colour in the range is named after a strong, inspiring woman Nars has admired.
The unprecedented formula is not only rich in intense colour, but its nutrient rich ingredients are designed to keep your lips hydrated, smooth and plump. The 30 shade palette ranges from a classic nude, to a defiant red, and each colour is housed in NARS’ trademark black packaging.
NARS’ Audacious Collection is available from Mecca Cosmetica, Mecca Maxima and online at here. It will also be available from Australia’s first-ever NARS boutique which will be located in Mecca Cosmetica’s brand new flagship store in South Yarra Melbourne, opening later this month. Designed by François Nars and Baron-Baron Creative Director Fabian Baron, a long-time NARS collaborator, the NARS boutique will have its own NARS staff and makeup services.