Australia’s most iconic lifestyle brand is getting sporty. Launching the highly anticipated Country Road ACTIVE line, the brand has created a brilliant range of high-performance, technical activewear for the fashion conscious.
Made for high intensity workouts, the pieces are seamless, supportive and, above all, are able to meet all performance and climate expectations. Created with breathable organic cotton and quick drying materials to draw moisture away from the skin, the pieces protect against the elements and any type of work out.
Bright hues, flashes of neon, metallic highlights, and geometric prints make up the palate for the collection, and are mixed with sporty perforations and mesh. Cool shades of mint and neon orange worn with pale grey and fresh white round out the pieces with Country Road’s signature style.
The Country Road ACTIVE accessories are all utility inspired with multi-functional gym bags, lightweight towels, visors, caps, silicone water bottles and socks to make sure you’re fully prepared for your workout.
Country Road’s Managing Director Sophie Holt said activewear was a natural progression for the brand. “We are so excited to launch Country Road ACTIVE. The range seemed like a natural progression for Country Road, strengthening our lifestyle offering and giving our customer another way to live with the brand. The product offers the perfect balance of style and function, with a focus on great colour and high performance fabrics.”
And if the woman in the video above looks familiar, she should. Fronting the first campaign and beautiful short-film Raise the Pulse is Australian high-jump champion Amy Pejkovic. The film captures moments of pulse-raising, high intensity exercise balanced with low impact stretching and yoga as the camera following Amy’s character on her daily workouts.
If you need to freshen up your workout wear, you won’t have to wait for long! Country Road ACTIVE launches in Country Road stores nationally from 9 October.
Leave a Reply