Effective Influencer Marketing in Bangkok
If your brand is not taking advantage of the success of social media in Thailand, you may be falling behind your competition in effectively reaching potential customers. Social media presents many marketing opportunities, and one of the best may be influencer marketing in Bangkok.
Bangkok, being the capital city of Thailand, has a large concentration of both celebrity endorsers and micro and nano influencers at your brand’s disposal. While everyone knows the role that celebrities play in building brand and product awareness and increasing sales, not everyone is aware of how effective micro and nano influencers can be.
Micro and nano influencers are professionals that work within an industry and provide blog posts and other social media connections. They are generally well-respected throughout the specific industry. Having your brand or products endorsed by these influencers can work wonders for your brand image as well as your bottom line.
They’re often more effective than big celebrities. They target your industry specifically, and they have a large and avid base of followers. They’re also trusted, and they know what they’re talking about. This makes their posts extremely engaging and read by exactly the potential customers your brand is targeting.
Thailand is a Social Media Mecca
Thailand is ranked 9th in the world in the amount of Facebook users it has. This is a staggering statistic when you consider that it ranks far above countries that have double the population of Thailand. Instagram is also a wildly popular social media platform in Thailand, particularly among 16-24-year-olds.
If your brand is located in Bangkok, you’re in the unique position of being located in the influencer hotbed of Thailand. Most of the digital marketing agencies in Thailand are located here as well as the more traditional mainstream media of TV, press, and radio. Taking advantage of all these resources is something that every brand should be pursuing.
The sheer volume of social media accounts versus the general population makes Thailand ripe for influencer marketing in Bangkok. The city is inevitably the headquarters for every industry in the country. This means that it’s also the home for all the experts and qualified, knowledgeable writers within those industries as well.
Partner with an Influencer Marketing Agency in Bangkok
Successfully navigating influencer marketing in Bangkok and taking full advantage of all the benefits it offers can be difficult if your brand is just starting out in influencer marketing. Luckily, Bangkok is also home to experienced digital marketing agencies that are skilled in influencer marketing.
One of these is the leading digital marketing agency in Thailand. Primal can connect you with influencers who have been researched and verified with respect to the contributions they can make to your brand awareness and sales volume.
We can negotiate a contract with single or multiple influencers to provide you with the brand awareness and industry exposure you need to excel beyond your competition and expand your market share.
Partnering with Primal should be the first step you take on the road to successful influencer marketing campaigns.