Country Road has partnered up with the RMIT Diploma of Visual Merchandising program for the 6th year running for its annual Window Project. Students are asked to design an implement a series of windows showcasing the Country Road Homewares range to be displayed at the brand’s flagship store in South Yarra. The students are given the challenge of incorporating the Country Road aesthetic with this seasons trends, to create a visually stimulating installation.
The students undertake a ten week program to give them real life work experience in the visual merchandising industry. The program starts with a briefing session for the students at the Country Road head office, where they are asked to design a series of windows. Over the next ten weeks, the students work to a real life brief, developing and working through concepts, taking feedback and direction, liaising with suppliers and finally installing the window concepts.
Sophie Holt, Managing Director of Country Road spoke about how the company enjoyed working with the students on this great initiative, “Every year their ideas are new and fresh, pushing the boundaries of visual merchandising while still working to a real life brief. It’s great to support a new group of talented young designers.”
You can see the students’ work at Country Road in South Yarra (252 Toorak Road, South Yarra) from 5 September until the 19th of September.