Country Road has never been quiet about its dedication to future Australian designers, and are continuing their support of fresh talent by collaborating with RMIT University on The Window Project.
The 10-week project asked students from the renowned Melbourne institution’s Diploma of Visual Merchandising program to design and implement a series of windows showcasing Country Road’s signature product range, to be displayed at the brand’s flagship store in South Yarra, Melbourne.
The students worked to a real-life brief, which includes considerations such as using sustainable materials, and draw inspiration from the Country Road brand identity and seasonal themes to develop and work through concepts; take feedback and direction from the Country Road team; liaise with suppliers; and finally install the window concepts.
In celebration of Country Road’s 40th Birthday milestone, this year’s project will focus on the brand’s iconic and most loved products including a new take on the classic duffle bag, the cult Men’s chino, and the everyone’s favourite tea towel in a wide selection of colours.
On collaborating with RMIT Country Road Managing Director Sophie Holt says: “We are incredibly excited and proud to support a new group of talented young RMIT designers. We encourage the students to push boundaries in all aspects of visual merchandising and each year they never fail to bring ideas that are new and different yet still very Country Road in their modern and sophisticated approach.”
The Window Project is on display now, and will remain for 4 weeks at Country Road’s South Yarra store at 252 Toorak Road, South Yarra.