MORPHE TO LAUNCH AT MECCA
Leading Australian beauty retailer MECCA continues to strengthen its global beauty brand line-up, announcing the exclusive signing of cult US beauty brand Morphe.
Launching into MECCA as the exclusive retail partner online and in selected stores in late September 2019, Morphe’s high-quality products at affordable price points will now be available to Australian and New Zealand consumers.
Founded by brother and sister duo Linda and Chris Tawil, Morphe has developed an ever-growing loyal fan-following, delivering professional quality makeup and artistry tools at accessible prices. The Tawils recognised the power of social media in the early stages of building their company and aligned with beauty makeup artists and bloggers who consistently shared their love of Morphe products with their own growing fans and followers. With 9.8M Instagram followers, the brand continues to elevate beauty fans and influencers on its social feeds.
MECCA customers will now have access to Morphe’s blockbuster products including the classic 35O Nature Glow Artistry Palette ($36 AUD | $40 NZD), the best-selling James Charles Palette ($59 AUD | $66 NZD), and the iconic Continuous Setting Mist ($23 AUD | $26 NZD) alongside the incredible makeup brush and tool range, starting from only $3 AUD | $3 NZD.
Morphe will launch exclusively in 66 MECCA and Mecca Maxima stores and on mecca.com.au on the 24th of September 2019.
INNISFREE JEJU CHERRY BLOSSOM EVENTS TO CELEBRATE THE NEW COLLECTION
innisfree, who recently opened their 8th store in Australia, is celebrating the launch of their new collection Jeju Cherry Blossom by creating unique events in both Sydney and Melbourne.
Customers are invited to be a part of the ‘May you bloom and glow’ activation that will see a Pink Truck come to life over the next two weeks. The #SpotThePinkTruck will be offering an interactive and immersive Jeju Cherry Blossom experience.
Customers will swing their way into a bespoke cherry blossom themed room to capture the ultimate photo moment, indulge in a blossoming bauble cake (at select activations), relax in the cherry blossom garden and receive innisfree Jeju Cherry Blossom deluxe product as part of a unique experience.
The Jeju Cherry Blossom truck activation will run across two days in Sydney (Friday, 13th and Saturday, 14th September) and two days in Melbourne (Friday, 20th and Saturday, 21st September).
First Fleet Park, The Rocks, Sydney
Date: Friday, 13th September Event time: 9am – 6pm
Chatswood Shopping Centre
Date: Saturday, 14th September Event time: 12pm – 5pm
Federation Square, Swanston St. Forecourt
Date: Friday, 20th September Event time: 9am – 6pm
Highpoint Shopping Centre
Date: Saturday, 21st September Event time: 12– 5pm