Blonde Idol Group


Every blonde colour is unique, so it only stands to reason when it comes to hair care, the solution needs to be just as individual. Introducing Redken’s latest innovation and the next generation in blonde care, Blonde Idol. A collection of five products offering blondes a tailored hair care system to help care, tone and revive every shade of blonde.


The range delivers revolutionary new specialised hair care treatments for blondes with new sulphate-free shampoo formula that is extra gentle and does not compromise or overly condition the hair. The formula is also pH balancing and strengthening, to protect the integrity of blonde hair.


Since no two blondes are alike, Redken has created two Custom-Tone Conditioning Treatments, which release a custom calibrated blend of colour-depositing and conditioning formulas to help maintain tonality. You can choose between the violet or golden formula to neutralize brassiness or add warmth to preserve the integrity of your dream blonde weeks after your colour service. Equipped with a handy dial top, blondes now have the power to adjust the level of care to their individual hair needs.


Additionally, Redken Blonde Idol also includes a BBB Multi-Benefit conditioning spray, a lightweight conditioner that balances, beautifies and brightens blonde hair and a deep replenishing mask treatment for extra nourishment.


Redken hair care and styling products are available nationally from selected salons and national chains.

To locate a Redken salon please visit or call 1300 650 170

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