Lancôme has released its revolutionary Grandiôse Mascara, one that is already garnering a following with its first of a kind Swan Neck wand that is devised to provide access to all lashes for bigger and brighter eyes.

This next-generation mascara combines a brush with high-tech bristles with a revolutionary curved stem. A daring design that inaugurates a brand new era of eye makeup. Short and twisted, it has the ideal shape effortlessly adapt to all of the eye’s curves with a flick of the wrist. The Grandiôse brush is precisely positioned along the eye contour to follow the eye’s natural architecture and access all the lashes from corner to corner and root to tip.


Curved at 25° to its axis, the stem also intuitively adapts to the contours of the face, avoiding the cheekbones, nose and eyebrow arch – gone are the days of wrist gymnastics for symmetrical makeup for both eyes! With its short elastomer brush, Grandiôse allows for optimal formula adherence and glide from the very first stroke. Small in diameter, it is designed to extend and lift even the shortest lashes, creating a sensual curve and a perfectly open full and even lash fringe. Shaped like half petals, its surprising bristles allow the brush to hold the formula perfectly. They are seen in two sizes and are arranged like an open flower head, grasping and coating every lash from root to tip while ideally separating. Mascara application is precise with no smudging on the lid.

To match its exceptional wand and brush, Grandiôse needed an equally as exceptional formula. Playing on the perfect balance between color, hold and lash-care, Lancôme combines high-performance and glamour within a single ultra-black shade that creates intense eyes. The flexible polymers form an invisible and long wearing film that holds perfectly for silky long wearing eyelashes. The formula also includes a groundbreaking complex featuring the exclusive Lancôme Native Rose-Cell ExtractTM works to leave lashes suppler, softer and more resistant, for a denser and thicker lash fringe.

With its patent-pending wand, its contoured brush and its total-intensity pigments, Grandiôse transforms eyes for spectacular results. From the very first stroke, it densifies the base of the lashes, coating them from root to tip. Lashes are uniformly separated and radically intensified for a captivatingly sublime look. Eyes are enhanced with divine, perfect curves. With length, curl and volume, Grandiôse completely metamorphoses eyes for beyond-stunning results!

Grandiôse  ($54) is available from Myer and David Jones and selected pharmacies. For more information visit

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

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