Melbourne based fashion label, Kings of Carnaby, has once again expanded their presence on the Melbourne fashion scene and have blessed Brunswick St with their brand new retail space.




Since the start of their establishment in 2009, the label that is all about the “perfect vintage find and a well-fitting suit’ has proven a big hit with Melbourne’s fashion conscious individuals.




Their brand new Fitzroy address stayed true to the labels aesthetic, very structured and minimal, with an almost preppy-chic feel, which is also well evident through their designs. To match the white painted stone walls inside the store, designers Nick Tologlou and Michael Lamacchia chose wooden structures and tables, pot plants and fake chickens, which created a sense of escapism, from the dark, hectic city to a calming country-side home (fully equipped with a bike and all).


Their launch last Thursday was definitely a royal event with a sponsorship from Australia’s favourite cider brand, Rekorderlig and custom made mini cupcakes from Cupcake Central. In attendance on the night were some of Melbourne’s top fashion bloggers and guest appearances by singer/ songwriter Lisa Mitchell and bassist Dave Anderson from The Getaway Plan.




The launch unquestionable embraced all of the design principles of the brand. It was elegant. It was preppy. It was mod chic. And it definitely had the modern Melbourne twist.


From all of us at Couturing, we wish Nick and Michael all the best with their brand new store and for may more to come in the future.


Visit King of Carnaby’s new store at 338 Brunswick St, Fitzroy 3065 and check out Couturing’s interview with Kings of Carnaby here.

About The Author

Lisa Teh

Lisa Teh is the Editor-in-chief of, one of Australia's top fashion, beauty and lifestyle resources. She has worked on campaigns with brands including David Jones, Myer, Mecca Cosmetica, Simone Perele, Lenovo and L'Oreal. She recently appeared in Couturing's exclusive Australian Fashion Week reality web series, The Frow, alongside top industry names including Toni Maticevski and Maybelline Creative Director Nigel Stanislaus.

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