Problem solving, skin loving and confidence building US cult beauty brand, IT Cosmetics, has launched its much-anticipated website, with a dedicated virtual shopping experience devoted to its Australian fanbase and beauty lovers.

Both long-time devotees and new-found fans of the brand will be able to shop IT Cosmetics’ entire range of innovative and award-winning beauty products. The e-boutique experience will include access to cult favourites Your Skin But Better CC Cream (RRP $63), Brow Power Pencil (RRP $38) and Confidence In A Cream (RRP $75), all while discovering special offers, tech-savvy virtual try-ons, a shade finder for the perfect foundation match as well as the IT Education Hub for all skincare questions and an ingredients dictionary, all coming soon.

Other exclusive offers to the Australian website include exciting virtual bundles, where customers can purchase their favourite products and save dollars, the ability to shop by skincare concern or product category, early access to new product launches and limited editions, FREE samples with every purchase and FREE shipping on all orders over AUD $65.

Created by US news anchor, Jamie Kern Lima, IT Cosmetics has grown to become a much-loved, cult brand globally for its skin-loving solutions and visible results and the range includes IT’s beloved Your Skin But Better CC Cream.  Working with dermatologists and plastic surgeons, the brand’s number one priority is to care for skin first while also delivering results for its customers.
The IT Cosmetics Australian direct-to-consumer online e-boutique will be available at

About The Author

Katherine Ng

Katherine is not your typical Beauty Editor. Finance consultant by day and beauty and fashion addict at all other times, Katherine spends her hard-earned money helping the Australian and international economy with her never ending pursuit of everything pretty. A keen traveller, Katherine still holds dear her Melbourne roots with an overflowing wardrobe filled with black clothes, shoes and handbags. Katherine also has a deep love of food and wine, and you can find those adventures on instagram at @thegreedykat Email: Twitter: @kath_couturing Instagram: @kath_ng

Leave a Reply

Your email address will not be published.