Bonds celebrate their 100th birthday year with the announcement of it-girl Iggy Azalea.

The Australian-born rapper has been topping the charts since she burst onto the scene in 2011.

“Iggy is completely original. She’s a style chameleon who’s never afraid to be true to herself, she has enviable body confidence, making her a great role model for all women and the perfect fit for Bonds” says Group Marketing Manager of Bonds, Tanya Deans.

Iggy’s hits ‘Fancy’ and ‘Problem’ were both an overnight success, making
the 24-year-old the fourth solo female rapper to ever top the Hot 100 as well as the first artist since The Beatles to rank in the charts at numbers one and two simultaneously.

As well a loyal music following, Iggy’s quick rise to fame can be attributed to her relatable and down-to-earth persona and she has always been a fan of the brand, growing up wearing Bonds hoodies and undies.

Complimenting Bonds celebratory year
is a new basics range that is anything but basic! Instantly recognisable, the BONDS100 collection features statement- making monochrome, logo waistbands and eye-popping prints to be worn with effortlessly cool confidence.

Bonds most loved styles are totally revamped, mixing black and white basics and locally inspired, original floral prints. Unique tropical and Australian wildflowers pay homage to Bonds heritage and
take the brand into modernity in bright offbeat colours. The season pre release
is available in Bonds Stores and Myer from May with a wider range available nation wide from July.

About The Author

Gemma Watts

Gemma Watts has worked in the fashion media industry since 2012, writing for and being headhunted by some of the country's leading fashion and beauty companies. With a Diploma of Professional Writing and Editing and a Bachelor of Communication (Journalism) under her belt, Gemma is able to combine her two greatest passions as Couturing's Fashion Editor- fashion and writing.

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