MECCA, Australia’s largest prestige beauty retailer, has announced a highly anticipated exclusive retail partnership with Glossier in Australia and New Zealand. Glossier, the beauty industry pioneer that first launched in 2014, is a multi-generational loved brand, recognised for its inclusive and accessible beauty philosophy. The partnership with MECCA marks Glossier’s debut in bricks-and-mortar retail in the Australasian market, offering customers the opportunity to swatch, trial, and shop Glossier’s iconic products in real-time.
Glossier and MECCA, both female-founded businesses, have shared the same purpose from day one: to help customers look, feel and be their best. Together, they celebrate beauty for all and self- expression and believe in the transformative power of experiential retailing to foster beauty-centric communities. Founded by Emily Weiss and helmed by an all-women leadership team, Glossier was created with a desire to democratise the beauty industry, creating everyday essentials that form the backbone of a beauty routine.
From its formulations to its packaging, Glossier products have been designed to be democratic, intuitive, uncomplicated, and, most importantly, fun! MECCA’s beauty-obsessed community will be able to shop Glossier’s cult-loved range of skincare, makeup, and fragrance products, including its five bestsellers, synonymous with the Glossier brand—Boy Brow, Cloud Paint, Futuredew, Glossier You, and Stretch Fluid Foundation, among more.
The fun will begin on Tuesday 16 July 2024, when Glossier lands down under at 70 doors across Australia and New Zealand and online at www.mecca.com
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